This blog discusses the rise of short-form videos, particularly Instagram Reels, and their addictive nature. With busy lifestyles and shortened attention spans, people are drawn into the rabbit hole of endless scrolling. The popularity of Reels can be attributed to the need for quick and novel content. These videos trigger the brain's reward system through dopamine release, leading to addiction-like behaviors. Platforms like Instagram use algorithms to keep users engaged by presenting similar content. It's important to be mindful of media consumption to avoid hindering productivity.