Top Strategies for Designing Impactful Social Advertising Campaigns
Social advertising campaigns are the most important catalysts in a recipe for creating societal change, raising awareness, and advancing social […]
Social Media
In this category we cover the new tools and innovations on social media platforms. Social media is important to create a wholistic marketing campaign since that’s where you can find a lot of your customers. This is why we work tirelessly to bring you the latest updates and important tips because it is an ever-changing realm and staying informed is essential.
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Impact of TikTok Shop on Ireland’s Online Marketplace & Social Commerce
Over the past decade Ireland has seen a significant growth in e-commerce and the COVID-19 pandemic has only advanced the
Beating Social Media Algorithm with Organic Reach Hacks
Mastering the manifold aspects of social media algorithms has become one of the most necessary skills for brands, for businesses,
How Will The Search Change In The Future?
This blog discusses the fascinating topic of the future of search. With the rapid advancements in technology and the ever-increasing amount of information available online, the way we search for information is bound to change. In this post, we’ll explore the evolution of search over the decades, the factors behind the changing search landscape, and what we can expect in the future. With so much at stake, staying ahead of the curve is essential to succeed in today’s dynamic world of search. So let’s dive in and explore the exciting possibilities that lie ahead!
Are Hashtags Still Relevant?
The blog discusses the importance of hashtags in social media marketing. It states that hashtags are essential for businesses to increase their visibility, connect with their target audience, and drive engagement. The blog provides statistics that support the effectiveness of hashtags, and also offers tips on how to use them effectively, such as using specific, relevant hashtags and limiting their use to 3-5 per post. Overall, the blog concludes that hashtags are still relevant and essential for social media marketing.
Psychology In Instagram Reels
This blog discusses the rise of short-form videos, particularly Instagram Reels, and their addictive nature. With busy lifestyles and shortened attention spans, people are drawn into the rabbit hole of endless scrolling. The popularity of Reels can be attributed to the need for quick and novel content. These videos trigger the brain’s reward system through dopamine release, leading to addiction-like behaviors. Platforms like Instagram use algorithms to keep users engaged by presenting similar content. It’s important to be mindful of media consumption to avoid hindering productivity.
