From Paint to Prominence: The Marketing Upswing Of Ireland’s Legacy Brand!

Vinny Byrne - Painting Possibilities: Any Colour, Any Surface.

Founded in 1978, Vinny Byrne primarily deals with paint, other consumable products, tools, and equipment for automobiles, industries, and DIY traders. With two branches in Dublin and a growing online store, the company offers premium products from renowned brands. Originally established as car paint distributors, the company has grown to cover many industries and market segments related to its core competency.

The Challenge

Vinny Byrne has quite a rich history and quality products, however, it struggled to market and position its brand in the digital world with challenges including:

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The company’s branding efforts needed a fresh, bold comeback to enhance the brand image and core values as it lacked a modern appeal.

Minimal social media presence, little use of email marketing, and less use of  audio/video content to engage audiences. Customer reach and interaction was limited by this digital void.

Another challenge was to reach potential customers on the digital front with minimal photography, videography, or targeted ad campaigns, thus limiting product visibility and reach.

As it battled with the competition, Vinny Byrne tried to broaden its market share. But that growth was slow, simply due to the lack of a proper marketing strategy.

Our Solution

When we took over the marketing domain of Vinny Byrne, we chalked out a detailed and professional marketing plan to create a strong market presence for the brand. Our strategic approach include:

1. Brand Revamp

2. Build A Solid Online Presence

3. Creative Content Creation

4. Innovative Campaigns & Engagement

5. Advertising Campaigns

The Impact

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The transformation achieved for Vinny Byrne over three years of us associated with them as their marketing partners was remarkable and it’s still going strong. 

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Brian Byrne
CEO, Vinny Byrne

“First-class service from a very professional team of knowledgeable people. Our marketing drive has been put into overdrive.”

There was a positive improvement in the aspect of sales and returns on investment, getting better profits. Efficiency in online sales and improved delivery options has led to increased customer satisfaction and ease for the business. 

The brand became more visible to consumers through impactful social media efforts & affiliate marketing, in addition to dynamic engagement campaigns, thus further putting the brand forward as ‘proactively’ innovative and consumer oriented.

Today, Vinny Byrne is a market success story, associated strictly with quality products, loyal customers and personalized marketing approach.