From Paint to Prominence: The Marketing Upswing Of Ireland’s Legacy Brand!
Vinny Byrne - Painting Possibilities: Any Colour, Any Surface.
Founded in 1978, Vinny Byrne primarily deals with paint, other consumable products, tools, and equipment for automobiles, industries, and DIY traders. With two branches in Dublin and a growing online store, the company offers premium products from renowned brands. Originally established as car paint distributors, the company has grown to cover many industries and market segments related to its core competency.
The Challenge
Vinny Byrne has quite a rich history and quality products, however, it struggled to market and position its brand in the digital world with challenges including:
- • Brand Overhaul
The company’s branding efforts needed a fresh, bold comeback to enhance the brand image and core values as it lacked a modern appeal.
- • Digital Upgrade
Minimal social media presence, little use of email marketing, and less use of audio/video content to engage audiences. Customer reach and interaction was limited by this digital void.
- • Online Engagement Gap
Another challenge was to reach potential customers on the digital front with minimal photography, videography, or targeted ad campaigns, thus limiting product visibility and reach.
- • Desire to Expand
As it battled with the competition, Vinny Byrne tried to broaden its market share. But that growth was slow, simply due to the lack of a proper marketing strategy.
Our Solution
When we took over the marketing domain of Vinny Byrne, we chalked out a detailed and professional marketing plan to create a strong market presence for the brand. Our strategic approach include:
1. Brand Revamp
- Developed a modern brand guide and revamped the marketing efforts to make them more in sync with the brand identity.
- Ensured that all the marketing materials, graphics (static and animated) reflect the new, refreshed brand image and carry professionalism, and innovation.
2. Build A Solid Online Presence
- Focused on active, daily updates on social media, launched and actively managed their social media platforms.
- Used mailchimp tools to develop email marketing campaigns as email is a targeted media to reach the potential prospects of the brand.
3. Creative Content Creation
- Created professional photography and videography for the branding of products, services, and campaigns, making the brand look polished and appealing.
- Helped them shoot and launch monthly promotional videos for specific promotional offers, reminding customers of their promotions and improving their sales.
4. Innovative Campaigns & Engagement
- Mapped out the trending Influencer marketing concept and collaborated with content creators to promote brand’s visibility.
- Launched notable campaigns included truck art-painted coolers and toasters as part of interactive giveaways, which resonated with customers and increased participation.
5. Advertising Campaigns
- Developed strategic Ad campaigns that targeted specific customer segments, increasing awareness and driving sales.
- Created brochures and promotional materials to support offline marketing efforts and provide customers with detailed product insights.
The Impact
The transformation achieved for Vinny Byrne over three years of us associated with them as their marketing partners was remarkable and it’s still going strong.
Brian Byrne
CEO, Vinny Byrne
“First-class service from a very professional team of knowledgeable people. Our marketing drive has been put into overdrive.”
There was a positive improvement in the aspect of sales and returns on investment, getting better profits. Efficiency in online sales and improved delivery options has led to increased customer satisfaction and ease for the business.
The brand became more visible to consumers through impactful social media efforts & affiliate marketing, in addition to dynamic engagement campaigns, thus further putting the brand forward as ‘proactively’ innovative and consumer oriented.
Today, Vinny Byrne is a market success story, associated strictly with quality products, loyal customers and personalized marketing approach.
