Celebrating Irish Legacy with a Modern Marketing Twist
The Hibernia: Honoring Heritage With Authentic Irish Pub Vibes
Established along the stunning Bray Beach, 1982’s The Hibernia has remained a staple of Irish tradition. This is a family run bar, where you are served with refreshing drinks, delicious food and authentic traditional Irish music with an unseen best view of the sea.
The Hibernia has slowly become a favourite for locals and visitors alike over the decades, becoming a place that does more than just serve drinks or meals, but an experience for celebrating Irish culture and hospitality.
With its incredible staff dedicated to creating unforgettable moments for every guest, The Hibernia stands as a symbol of community, heritage, and warmth.
The Challenge
Hibernia, which had almost four decades under its belt serving the community, wanted to diversify its marketing in an effort to reach a wider audience. But the core challenge was that it had to modernise without losing its rich Irish heritage and its long standing reputation.
- • Creating A Balance Of Tradition and Modernity
Keeping the marketing strategies authentic about The Hibernia, while attracting younger and digitally inclined audiences.
- • Establishing a Consistent Brand Identity
Developing cohesive branding across menus, social media, and advertisements that aligned with its legacy.
- • Quick Impact
With the marketing partnership with us being relatively new, the objective was to deliver something visible and fast whilst gaining momentum.
- • Capturing the Essence
Highlighting the bar’s unique attributes, including its location, traditional music, and warm ambiance, to differentiate it from competitors.
Our Solution
Our strategy involved designing a marketing framework that would cater to The Hibernia’s Irish background while creating a place for the pub as a contemporary destination for all.
1. Visual Storytelling
- Designed menu layouts and social media graphics that reflected The Hibernia’s rich history and welcoming atmosphere, creating a seamless blend of old and new.
2. Captivating Photoshoots
- Professionally conducted photo shoots to showcase the sea views, the pub vibes, and the craft behind the food and drinks of the bar.
3. Dynamic Social Media Presence
- Launched targeted social media posts and ads to engage a diverse audience, from long-time patrons to new visitors.
4. Heritage-Driven Campaigns
- The story of The Hibernia was highlighted, with a focus specifically on its place as a hub of traditional Irish music, conversational groups, and community gatherings.
5. Consistent Branding
- Ensured that all marketing materials, including menu designs, ads, and social posts, maintained a cohesive visual identity.
6. Interactive Engagement
- The bar’s authenticity and charm was tactfully fanned by creative content and storytelling to build more connections and increase the customer base.
The Impact
Our collaboration with The Hibernia has already begun delivering promising results, blending modern marketing strategies with the bar’s cherished legacy. The branding materials have built The Hibernia’s image as a traditional Irish bar that is also contemporary and appeals to younger audiences.
Cathal-Manager at The Hibernia
“Working with these guys has been such a pleasure! They really got what The Hibernia is all about and brought it to life in a way that feels fresh but still true to us. The response has been amazing – more people are discovering us, and our regulars love it too.”
Visibility on social media campaigns has increased in a large measure, welcoming both the loyal patrons and the new visitors. We have succeeded in celebrating the bar’s vibe and keeping its authenticity alive, thus preserving the heritage of the brand..
Early campaigns have helped with better customer engagement by using storytelling and professional design making the footfall rise.
The positive response has created a strong foundation for future growth to expand Hibernia's approach of marketing on different fronts. Together, we’re making it more charming, and creating it as a must go place for all in Bray, and an excellent future for this iconic Irish bar.
