Igniting Taste, Creativity With A Sizzling Market Success Story
The Flame’s Peri Peri Journey - Where Culinary Creativity Blends With Bold Marketing
Authentically unique flavours and quality meet at the Flame Restaurant. Claimed to be Ireland’s Peri Peri Chicken Experts, The Flame specialises in healthy barbecue grill options, scrumptious peri peri dishes and Turkish inspired cuisine. Made with the best ingredients, every dish is expertly marinated and grilled to perfection to bring you an unforgettable dining experience every time.
The Challenge
To launch its peri peri dishes in Ireland’s competitive dining market, The Flame had to establish itself as a go-to destination for peri peri enthusiasts and overcome the hurdles of being a new entrant. Key challenges included:
- • Brand Establishment
Being a newbie in an already saturated market, they needed to create a strong, recognizable identity that would promote the expertise in peri peri cuisine and be different from other eateries.
- • Innovative Menu Promotion
To ensure The Flame’s customer engagement and sales growth, the brand evolved their peri peri focused menu every six months and needed strategies around introducing and promoting new dishes such as Peri Peri Doner Burgers, fries, various types of Salads and Chicken Bowls.
- • Creative Appeal
Apart from offering great peri peri cuisines, The Flame aimed to create a unique and fun dining experience by incorporating playful elements into its marketing.
- • Comprehensive Marketing Setup
The marketing aspects, such as designing branding materials, creating ad campaigns, social media, creating and planning Facebook ads, Google Adwords and everything under the sun were all needed to be built from the ground up, especially with a brand new niche.
Our Solution
Our strategy was wide ranging: creative branding, targeted marketing, content creation, and all centered on making The Flame Ireland’s premiere peri peri destination.
1. Building a Strong Brand Identity
- Created a bold and appealing logo to help The Flame truly shine while rolling out a cohesive brand guide that felt both as vibrant as the personality of The Flame and their unique offerings.
- Developed a user-friendly website showcasing the menu, brand story, and unique dining experience.
2. Creative Content and Marketing
- Designed dynamic menus and digital screen menu displays to build excitement of in-house dining experience.
- Produced high-quality photo and video shoots of the staff and menu, creating visually appealing content for promotional campaigns.
- Developed playful character-driven themes (such as Batman inspired humor) with witty Puns and comments and built a fun, approachable brand personality.
3. Menu-Specific Campaigns
- We ran targeted marketing campaigns around each menu addition – Peri Peri Doner Burgers, Chicken Bowls and so forth – using creative storytelling and colourful visuals to call out the specificity of each dish.
- Developed pamphlets and other materials for on-the-ground promotion of menu items and specials.
4. Comprehensive Advertising and Promotions
- Launched ad campaigns to increase The Flame’s visibility and reach a wider audience.
- Designed custom packaging that would leave a lasting impression on customers. They were designed to reflect the restaurant's fun personality.
The Impact
The Flame was able to successfully gain a solid footing in the dining scene of Ireland, thanks to our continuous strategic efforts. Bold branding and playful character themes made the restaurant a standout, while engaging social media campaigns and influencer collaborations boosted customer loyalty and reach.
Adil, Director -
The Flame
“Great team with a sharp creative edge! Their bold branding, fun campaigns and innovative marketing strategies helped set The Flame up as Ireland’s go to peri peri destination. Highly recommended to take any brand to the next level.”
Peri Peri Chicken Bowls and Salads were instant hits, along with new menu additions. Enhanced dining experiences, with dynamic menu designs and custom packaging, further elevated its appeal.
The Flame became Ireland’s Peri Peri Chicken Experts, through targeted ad campaigns and consistent marketing, they grew from a company that pioneered Flaming Peri Peri Chicken in Ireland to a company bringing unmatched flavours to food enthusiasts.
