We took over the account and changed the thing that actually moves results in a crowded market: the creative.


We replaced static images with video content, produced in-house and rotated regularly so the audience never went stale. Every piece was built around a hook, an opening that earns attention in the first second, and then does the harder job of building trust. We led with the real concerns a customer has before letting a stranger onto their property to carry out gutter cleaning or chimney and stove servicing, and answered them on screen.


The targeting objective didn’t change. Meta was optimising for leads before, and it optimised for leads with us. The variable we changed was the quality of what we put in front of people. Better creative, addressing the things Dublin homeowners actually worry about, produces better leads at a lower cost. The platform rewards content that earns engagement, and engagement built on trust converts.