From low-quality leads to high impact: How we transformed NuSolas’ Marketing and Visual Identity
With over five years in the market, Nusolas Energy has become a trusted name in Ireland’s green energy space. The company offers solar-powered solutions nationwide, supporting the transition to clean and renewable energy across Ireland. In addition to solar power, they also provide heat pump systems that harness high-efficiency air-to-water technology to cut energy expenses.
The Challenge
While Nusolas had grown steadily offline, its digital channels were not generating the same momentum. The brand faced several barriers that limited lead flow and online visibility:
- • Inconsistent Lead Generation
The marketing funnel lacked structure, resulting in fluctuating and unpredictable enquiry volumes.
- • High Acquisition Costs
Without focused targeting and optimised creatives, digital campaigns struggled to deliver efficient conversions.
- • Outdated Visual Identity
The logo, graphics, and videos did not represent the company’s modern, high-quality service offering.
- • Unclear Brand Messaging
The tone and visuals failed to communicate the reliability and innovation that customers experienced on-site.
- • Fragmented Campaigns
Each service line: residential, agricultural, and commercial, was marketed in isolation, missing cross-promotional opportunities.
Despite their solid experience and technical skill, Nusolas wasn’t being discovered by the right audience. And their online presence lacked the energy their work truly deserved.
Our Solution
Wasper Media collaborated with Nusolas to update the brand in every aspect, redefining its online presence to align with its on-the-ground performance.
Our process was centred around three pillars, which were identity, engagement, and conversion.
1. Rebranding with Purpose
- We began with an overhaul of the logo and visual identity, which was updated to reflect the brand's promise of reliability and innovation. The new visuals and colour scheme conveyed stability, confidence, and movement - providing Nusolas with a solid aesthetic foundation for any future marketing.
2. Visual Storytelling
- To bring authenticity to the forefront, our team captured high-quality photos of their staff and team members, along with engaging workplace videos and customer testimonial videos that showcased real experiences and genuine satisfaction. This helped bridge the gap between Nusolas’ professional service and audience perception.
3. Targeted Campaign Strategy
- Each solar segment — Residential, Agricultural, and Commercial — received its own creative direction. We designed tailored ad copies, fresh graphics, banners, and seasonal campaigns to highlight limited-time offers and the benefits of switching to solar and heat pumps. Every page was search-friendly and country-specific, and assisted Nusolas in connecting with more homeowners, farmers, and companies in Ireland.
4. Consistency Across Channels
- We created coherence throughout their social media channels through visuals. The goal was to present Nusolas as a professional, modern, and trustworthy brand. This consistent tone strengthened brand recognition and credibility across Meta, YouTube, X and TikTok. We managed posting across all their channels, removing the hassle of everyday social media management.
5. Printed Materials for Agri Shows and Customer Touchpoints
- We created a range of printed materials to support the brand’s presence at agri shows and in customer-facing settings. This included redesigned quotation folders that aligned with the brand’s visual identity and enhanced professionalism.
- We also designed pamphlets for agri shows and branded standees that reflected the team and core brand values, helping create a strong and cohesive display. In addition, we supported the brand with mascot ideation and other essential printed assets to ensure consistency across all touchpoints.
The Impact
- Within just three months of launch, the transformation was evident.
- NuSolas achieved its highest number of qualified leads and profit in its five-year history.
- Client acquisition costs dropped significantly, improving marketing efficiency
- Brand visibility increased, especially for regional searches related to solar solutions
- Consistent, engaging visuals across platforms helped position Nusolas as a modern leader in Ireland’s renewable energy market
The brand now communicates the same reliability online that it delivers at every
installation site.
Raj
CEO, NuSolas Energy
“Before working with Wasper Media, our online presence wasn’t great and didn’t reflect the quality of work we do. We were strong offline, but online visuals were inconsistent.
Wasper Media helped us refresh our brand, improve our visuals, and run ad campaigns. Within a few months, we saw a clear improvement in lead quality, lower acquisition costs, and record results for both qualified leads and profit.
Most importantly, now our online presence finally matches the work we deliver every day. We’re really happy working with Wasper Media as a trusted, long-term partner.”
Key Takeaways
- A cohesive visual identity builds credibility and trust.
- Story-driven videos and testimonials increase engagement.
- Service-specific campaigns deliver stronger, more relevant leads.
- Consistency across digital touchpoints amplifies visibility and impact.
Your story deserves the same
spotlight; let’s tell it right.
