Showcasing Malaysia’s Cultural Footprint in Ireland WIth Comprehensive Branding
Embassy of Malaysia In Ireland - Amplifying ASEAN and Malaysian Culture For All
The many years of strong diplomatic ties and cultural exchanges between Malaysia and Ireland have been fostered by the Embassy of Malaysia in Dublin which was inaugurated in 2001.
In orchestrating and promoting Malaysia’s efforts on ASEAN progress and delivering of its cultural identity, the Embassy was faced with the twin challenges of highlighting ASEAN’s mission, and also of competing effectively in a rich but heavily compete multicultural environment, as Malaysia assumed the prestigious role of chairing ASEAN in 2025.
The Challenge
In 2025, the Embassy of Malaysia would serve as the mission chair and lead and represent the ASEAN mission in Ireland, a momentous diplomatic achievement.
- • Creating Awareness
Building public understanding of ASEAN’s role, history, and goals among Irish and Asian communities.
- • Highlighting Events
To ensure Malaysian Food Product Festivals and the ASEAN Day Celebration, with other key celebrations, are widely recognised and well attended.
- • Engaging Diverse Audiences
To capture the interest of both Irish citizens and Malaysia’s immigrant population to help raise awareness about Malaysian culture and heritage.
Our Solution
In order to address these challenges, we worked in close cooperation with the Malaysian Embassy to design and carry out a series of successful campaigns.
1. Events Coverage And Content Creation
- Produced professional event coverage for milestones like the 57th ASEAN Day Celebration and Independence Day Reception . We created high quality event videos and articles to document the events, their importance and success stories.
2. Promoting Malaysian Culture
- Content rich promotions that highlighted Malaysian traditions, food and heritage through the Malaysian Food Product Festival helped to forge excitement amongst Irish locals and Asian expatriates.
3. Awareness Campaigns for ASEAN Leadership
- Developed strategic awareness campaigns around Malaysia’s position as the most visible ASEAN voice in Ireland through the use of exciting narratives, history highlights and digital content.
4. Community Engagement
- Emphasized inclusivity by tailoring messages to appeal to diverse demographics, from Irish citizens to Malaysian immigrants, fostering a shared appreciation for ASEAN and Malaysian contributions.
The Impact
Celebrating Malaysia’s vibrant culture within Ireland, our efforts boosted Malaysia’s leadership role within ASEAN Ireland and beyond. There was increasing awareness of ASEAN’s mission, with Malaysia’s leadership standing out.
His Excellency,
Wan Yusri Wan Rashid,
Malaysia Ambassador
In Ireland
“Had a very excellent working experience with this team. Truly and highly professional and know what is best to promote content and ensure wide publicity. Well done and looking forward to having more collaboration”.
With targeted media outreach and cultural promotion, we brought to life Malaysia’s heritage and its importance to Ireland’s multicultural make up, providing opportunities for Malaysian immigrants to take pride in being showcased.
Events like the Malaysian Food Product Festival and 57th ASEAN Day Celebration saw increased engagement, earning praise from Irish locals and Asian communities.
