Bridging Tradition and Modern Real Estate Excellence With Impactful Marketing Solutions
Setting The High Standards - HJ Byrne’s Branding Journey in Real Estate Leadership
Founded in Bray, Co. Wicklow in 1857, HJ Byrne established an enduring reputation in the Irish real estate domain by delivering tailored customer service underpinned locally with proven ability and fresh thinking.
The agency has grown over the years with branches in Phibsborough, Clondalkin, Sandyford and Bray to meet residential and commercial property demands. HJ Byrne is known for its traditional and modern blending of real estate concepts, thus continuing to offer exceptional value to clients.
The Challenge
Always a trusted name in real estate, HJ Byrne sought to make a striking impact on its branding and marketing with its rapid expansion and changing market dynamics.
- • Expanding Brand Identity
Always a trusted name in real estate, HJ Byrne sought to make a striking impact on its branding and marketing with its rapid expansion and changing market dynamics.
- • Dynamic Marketing Requirements
Dublin’s cutthroat real estate landscape isn’t one you want to lag behind in, and the agency wanted to deliver impactful content, from property showcases to office visuals.
- • Enhanced Customer Engagement
The brand wanted to increase digital impact and bring the best of the brand’s marketing materials into the digital space to better connect with the wider audience.
Our Solution
We worked with HJ Byrne to help revamp its marketing reach and stay on top of industry trends while still staying true to its roots.
1. Brand Guide Development
- For all four branches of HJ Bryne, we created a holistic brand guide that saw the visual identity brought together under one roof, unified from branch to branch and matched against the agency’s deep heritage and outlook for the future.
2. Social Media Management
- From start to finish, we did everything for HJ Byrne’s social media.The efforts involved making infographics, carousels, property show cases, and promotional posts to interact with their target audience in an engaging manner.
3. Creative Content Production
- By producing high quality videos of ‘for sale’ and ‘sale agreed’ properties, office shoots and motion graphics we were able to show HJ Byrne's expertise and gain client trust.
4. Customized Marketing Materials
- Created professional A4 graphics for window displays specific to each social media post for a more consistent and polished presentation and outlook.
5. Targeted Ad Campaigns
- Designed targeted advertising campaigns and created promotional videos to increase visibility, attract potential buyers, increase market reach.
The Impact
Almost three years of our association with HJ Byrne saw our ongoing digital marketing efforts prove themselves, solidifying HJ Byrne’s place as a top tier real estate agency. The whole branding approach is refined, showing an understanding of both a fusion of history and innovation, and also a place to be in the market.
High-quality visuals and campaigns set new marketing standards while the enhanced social media engagement generated more inquiries and stronger client connections.
As a result, the brand started to gain more visibility through strategic marketing campaigns that widened its client base. Aligning HJ Byrne’s history with modern marketing solidifies its reputation in Dublin’s real estate market.
