The situation
Grid Finance gives small and medium-sized businesses fast access to working capital, alongside financial analytics and advisory tools. As an alternative finance provider, the product is genuinely flexible, which is also the challenge: a flexible SME funding product only works if the market understands it.
When Grid came to us, they needed three things. To grow their brand online, to generate real leads from Irish businesses, and to educate that market on how the product actually works. They were building awareness in a sector where trust is everything and attention is hard to earn.
What we did
We took on the marketing function across the board, not a single channel, acting as Grid’s digital marketing team.
We delivered SEO and website optimisation so the business could be found on Google’s organic search. We produced all of their content in-house, filmed to a high standard as their video production partner, and we run their Instagram, Facebook and LinkedIn accounts as a coordinated presence rather than three separate feeds. On top of the organic work, we built and ran a brand awareness campaign plus paid social and search campaigns across Meta and Google Ads, structured as ongoing lead generation campaigns rather than one-off pushes.
The point of joining it up was coherence. SEO, website, organic social and paid all pulling in the same direction, so a business owner who saw a Grid ad, searched the name, landed on the site and checked the social accounts found one consistent, credible company at every step. For a financial product, that consistency is what earns the enquiry.
The result
The paid campaign generated
over 300 leads in under six weeks,
from businesses actively interested in the product, not just clicks.
Beyond the leads, the brand work landed. Engagement across the channels rose sharply, the content output became consistent where there had been little before, and Grid moved from low recognition to a business its market actually knows. The engagement is ongoing.
In their words
“They’re an amazing agency with great people and great results. Wasper Media has significantly grown our online presence across all platforms. They’ve delivered SEO, website optimisation and brand awareness, filmed all of our content to a high standard, and run our brand awareness and paid social campaigns, which generated over 300 leads in less than six weeks. Their project management is excellent: they come to the shoot fully preplanned, give great direction, and turn videos around fast and to an excellent standard. Great creative ideas, executed perfectly.”
Leon Valentine, Head of Marketing, Grid Finance