More than lunch – Building stronger customer connections online
Delicious Food Co. has its roots in 2005 when the company was established on the philosophy of making beautiful artisan sandwiches and salads prepared using locally available foods.
Over the years, it came to be a brand, trusted in the office catering scene of Dublin, known to be fresh, creative, and made with care. From lunches at the workplace, grab-and-go, and so on, Delicious Food Co. developed a reputation not just for the excellent taste but for its thoughtful service.
However, as the brand was flourishing in the offline world, the online presence never reflected the mood.
The Challenge
Although Delicious Food Co. had a good reputation in the catering market in Dublin, it was not able to project its authenticity on the internet. Previous campaigns had not been able to provide meaningful interaction, and images were not consistent across platforms.
- • Underperforming Campaigns
Meta ads didn’t drive leads or meaningful interaction.
- • Low Enquiry Flow
Web and social channels weren’t converting traffic into catering orders.
- • Weak brand identity
The brand was not reflected in the online tone or images that were supposed to reflect the warmth and sincerity of the brand.
- • Inconsistent artwork
There was no consistency in graphics that supported the general aesthetic.
- • Strong offline, underperforming online
The local trust and authenticity of the brand were not shown online.
In order to achieve digital strength to gain as much success as it had in the real world, a strategic overhaul was needed.
Our Approach
Wasper Media overhauled the social media strategy of Delicious Food Co., maintaining the brand’s original identity intact while giving a fresh and minimalistic visual style.
1. Social Media Management
- Wasper Media managed content strategising, design, and scheduling of posts, as well as interaction with the community on all the major platforms. This was aimed at creating a strong following and raising brand recognition and engagement
2. Website Search Engine Optimisation
- The site was optimised on search engines using the appropriate keywords, the structure of the site was enhanced, the speed of the site increased, and the content of the site was made SEO friendly to improve search ranking and to generate organic traffic from customers looking for a trusted catering service in Dublin
3. Comprehensive ad campaigns launch
- The targeted advertising campaigns on social media and search platforms were executed to promote new items on the menu and the brand as a corporate catering service. These campaigns aimed at targeting the corporate customers in order to get maximum returns
4. Consistent approach across channels
- Due to the importance of having a strong and recognisable brand image, a cohesive visual style, tone of voice, and message were used throughout the social media, the site, and the adverts
The Impact
1. Unified brand voice
- The brand attained an effective and professional online presence on every platform
2. Quality leads generation
- Specific campaigns attracted customers in the corporate scene who were actually interested in the catering offers of the business
3. Stronger local presence
- Better search engine optimisation and local advertising made the brand visible in the local market. It positioned the Delicious Food Co. as an authentic corporate caterer in Dublin
4. Increased engagement
- As the brand grew popular, there was a consistent increase in social media interactions, followers and content reach
Shirley
CEO & Head Chef,
Delicious Food Co.
“Working with Wasper Media has been a good experience. We’re happy with the results of both ads and social media.”
Key Takeaways
- Refreshed visuals can upgrade a brand without necessarily changing its originality.
- Consistency of content creates more audience trust and recognition.
- The long-term organic traffic growth is fueled by SEO optimisation.
- Ads that are targeted produce quality leads easily.
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