The situation
NuSolas specialises in solar panel installation and heat pump installation for homeowners and businesses across Clare, a sector that has grown rapidly alongside rising energy costs and increasing demand for SEAI home energy upgrades.
They were acquiring leads from an external provider. The problem was not just cost. The same provider was passing those leads to competitors, so NuSolas was paying to chase prospects who were already being contacted by other companies. Lead costs were high, lead quality was low, and there was no brand of their own behind the enquiries.
What we did
We took over as their marketing department, working alongside their internal team. We run their Meta and TikTok ads for lead generation and brand awareness, plan and produce their video and social content, design their graphics, and handle their offline marketing material.
The first job was to stop renting leads and start generating their own. We rebuilt paid social acquisition around Meta, with creative produced in-house and shot on location at solar panel and heat pump installations with real customers, so every enquiry came to NuSolas directly and to nobody else. From there it has been continuous optimisation: testing creative, refining audiences, and adjusting spend so the cost per lead keeps trending down and stays there.
Alongside the ads, we built organic search visibility. Educational blogs answering the real questions their sales team gets asked, covering topics like solar panel costs in Ireland and heat pump running costs, moved “solar PV Tipperary” from page 7 to page 2 of Google. A feature on a high-authority Irish agriculture publication brought in 37 qualified referral enquiries from exactly the audience NuSolas wanted.
The result
Cost per lead down 65%
from around €50 to €17.50, on leads that belong to NuSolas alone.
Over 4,000 leads
generated across 2025.
Stronger organic search visibility
in their core regions, and a brand that prospects recognise before the sales call rather than after it.
In their words
“We have been working with Wasper Media as our Meta marketing agency for over a year now, and our experience has been excellent. They have helped us achieve strong results, particularly by reducing and consistently maintaining our cost per lead at a good level. Wasper Media has also carried out video shoots for us, and we have seen great results from the videos they produced. I would definitely recommend Wasper Media to any business looking for a reliable and professional marketing agency.”
Kartar Jit Singh (Raj), CEO, NuSolas Energy