Putting Fairness in the Driver's Seat with Hola Taxi
Empowering Drivers, Achieving Equity
Hola Taxi isn’t just another ride-hailing app—it’s a movement that empowers drivers to take control of their work, ensures they are respected, and allows them to share in the profits. With fairness and a progressive strategy, Hola Taxi improves the offer for both, passengers, and drivers and gives a new face to the ride-hailing services.
The Challenge
When Hola Taxi began operations, it had to compete with tough brands that had already been established in the market. As a company built by drivers for drivers, they wanted to stand out with their driver-centric approach, promoting:
- Low commission rates.
- No added charges applicable for priority services or equipment.
- Constant customer-oriented approach and huge emphasis on safety.
The Challenge? Delivering these core values while establishing and growing in one of the most competitive markets.
Our Solution
While working with Hola Taxi, we developed their company’s branding and their standing as a more ethical, fairly priced option for drivers and riders. Our comprehensive approach included:
1. Rebranding and Positioning:
In two weeks we meticulously developed a dazzling brand story putting the driver at the center.
2. Creative Campaigns:
We used engaging stories to introduce real drivers with their respective testimonials and how Hola Taxi transformed their lives for the better – establishing credibility.
3. Targeted Marketing:
For Dublin and Athlone, efforts were concentrated further to increase local brand awareness in the Irish market through designs and videos.
The Impact
Our work so far has helped Hola Taxi become more of a unique niche in the market and has reinforced the company’s focus on drivers and built a reliable customer base. For drivers in Ireland, Hola Taxi’s not just getting a market share, it’s becoming a symbol of empowerment.
Kamal Gill
CEO, Hola Taxi
“Working with this team was a game changer for Hola Taxi! Their driver-focused campaigns & impactful branding strategies helped us stand out, built loyalty & stepped up our mission of empowerment in Ireland”
