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Psychology in Instagram reels

The idea that short-form video is becoming more popular is surely not new to you, But what is causing its rise? What does this signify for companies trying to interact with customers via this format? Imagine this scenario: You’ve just…

2023 marketing trends

While the world is still recovering from the shocks of the covid-19 pandemic, there are talks of the economic recession. Amidst this global cost of living crisis, people have become more selective about the commodities and services they buy.  So…

What is Sonic Branding?

When the streets were quiet and the parks were empty. Remember those songs of hope the people of Florence sang from their balconies and when a bar singer from Ireland serenaded quarantined people with parody songs? It was an iconic…