TikTok needs no introduction; I mean, everyone has heard of it. 

You probably live in a cave if you haven’t heard about it. 

While many think of TikTok as a teens’ dance challenge app, the app has encompassed all demographic communities across the globe. TikTok user base has grown by around 800% since ByteDance, its parent company, acquired it in 2018. 


Instagram also introduced the Reel feature, but it is difficult to compete with TikTok. It has already surpassed the number of active users of Twitter, Facebook, Instagram, and every other app. Today the platform stands at more than 1 billion active monthly users. 


And marketers are taking notice of it. Marketers have always been devising innovative ways to reach their audience; TikTok provides them with different tools to tap into the app’s enormous marketing potential.

Let’s dig deeper into the world of TikTok marketing. 


What are TikTok ads?

TikTok ads are ad campaigns businesses, and brands run on TikTok to widen their brand awareness and boost conversions. 


Types of TikTok Ads

It is most likely that you have watched different ads while scrolling on TikTok. Whether you are a small business with a tight budget or a big brand, TikTok has covered you. It provides different formats of advertising at different pricing.


Let’s dive into the types of TikTok ads to discover which one is well-suited for your business. 

  1. In-feed ads:

In-feed ads appear in the “For You” feed of the app when users scroll through the feed. TikTok’s “For-You” feed has an algorithm behind it to suggest ads based on a user’s activity. 


It is a 15-60 seconds skippable video that supports call-to-action where businesses can drive sales directly from these ads. For example, this GrubHub (a food service) ad allows users to install the app. 


Source: AppApe


  1. Top-view ads:

Top-view ads show on full screen on the feed only when a user opens the app. These are 60 seconds ads, well suited for businesses that intend to show their products and services in detail. 

These are quite effective, as 75% of users say they grab their attention. Here’s an example of a top-view ad by M& M.