As digital marketing continues to evolve, businesses are constantly seeking new and innovative ways to engage with their audiences. In recent years, WhatsApp Business has emerged as a popular platform for businesses to connect with customers and create a more personal point of contact.
However, in order to make the most out of WhatsApp marketing, it’s important to catch the attention of potential customers and encourage them to reach out to your business on the messaging platform.
One effective way to achieve this is through click-to-WhatsApp ads. This relatively new advertising format has been gaining popularity among businesses looking to leverage WhatsApp’s vast user base for marketing purposes.
In this blog, we will delve deeper into what click-to-WhatsApp ads are, how they work, and the benefits they offer for businesses.
We’ll explore the various ways in which businesses can use this advertising format to reach their target audience more effectively and discuss some best practices to get the most out of this marketing tool.
So, if you’re interested in learning more about click-to-WhatsApp ads and how they can help take your business to the next level, keep reading!
What are Whatsapp business ads?
WhatsApp Business ads, also known as Click-to-WhatsApp ads, are a type of advertising format that uses call-to-action buttons to redirect users to a WhatsApp chat where they can learn more about a product or service and directly connect with a business representative.
These ads are incorporated within Facebook or Instagram ads and provide a seamless experience for users to engage with businesses on WhatsApp. Unlike traditional banner ads and links, WhatsApp Business ads do not bombard users with unwanted marketing messages.
In fact, Facebook had attempted to introduce banner ads and links on WhatsApp but discontinued the project in 2020 due to concerns about user privacy and experience.
With click-to-WhatsApp ads, businesses can create a direct link between their ad and the messaging platform, making it easier for customers to reach out to them with just a click.
Why you should use click-to-WhatsApp ads?
These are quite new to some digital marketers and businesses, but here are a few reasons that make them seem promising to grow any business.
- If you sell internationally, tapping into the 2 billion strong WhatsApp user base across the globe can also help your business grow.
- Studies have shown that over 55% of people feel more connected to a brand if they use messaging apps for communication, and consumers prefer to message businesses and interact with them before making a purchase.
- 38% of consumers say they make a purchase after a good chat session with a business.
- Using WhatsApp for business can generate 200-300 leads on a daily basis by making customer communication easy.
- Broadcasts and promotions run on WhatsApp see a 99% open rate on most campaigns due to its regular use.
- WhatsApp marketing campaigns also see 45-50% click-through rates on campaigns due to their intuitive call-to-actions.
- Businesses can recover up to 60% of abandoned carts through WhatsApp marketing campaigns and automated reminders.
- The messaging app has the potential to streamline customer support and improve service efficiency by 200%.
- With strategic WhatsApp marketing campaigns, businesses can improve their engagement rate by almost 83%.
If the statistics are to be believed, then the Whatsapp Business has proven itself to deliver results and is still striving hard to deliver more. And now its new feature of click-to-WhatsApp ads comes into the picture.
Different ways to use click-to-Whatsapp ads for your e-stores
Here’s how you can use click-to-WhatsApp ads for your ecommerce stores.
1. Take orders and bookings on WhatsApp
With Click-to-WhatsApp ads, businesses can enable customers to place orders and bookings directly on the messaging app, making the process more convenient and efficient.
2. Take pre-bookings/pre-orders
By incorporating Click-to-WhatsApp ads, businesses can also enable customers to pre-book or pre-order products or services, making it easier for them to plan their purchases.
3. Offer shopping assistance
WhatsApp Business ads allow businesses to offer personalized shopping assistance to customers, answering their queries and guiding them through the purchasing process.
4. Recover abandoned carts
With automated reminders and follow-up messages, Click-to-WhatsApp ads can help businesses recover abandoned carts and convert them into sales.
5. Get to know customers better
WhatsApp Business ads provide a direct line of communication between businesses and customers, allowing them to gather valuable feedback, understand customer needs, and build stronger relationships.
6. Take customization orders
Using Click-to-WhatsApp ads, businesses can also enable customers to place custom orders or request personalized services, further increasing customer satisfaction and loyalty.
A step-by-step guide to creating click-to-WhatsApp ads
If your WhatsApp Business account is linked to your Facebook account or Facebook page, you can create ads that appear on both Facebook and Instagram.
However, if you do not have a Facebook account or page, you can still create ads using your email address, but these ads will only be visible on Facebook.
The WhatsApp Business ads can be customized to suit your business needs. You can choose pictures for your ad, specify a budget and duration, and select a target audience.
Creating an ad without a Facebook account:
Here is a step by step guide.
- Open the WhatsApp Business app and tap on “Advertise.”
- Tap on “Get started” to begin creating your ad.
- Choose a photo from your gallery or phone, a catalog item, or a status to advertise. Note that catalog items must be approved before they can be advertised, and you can advertise multiple photos and catalog items at once.
- Tap “Next” to continue.
- Enter a description for your ad, then tap “Next.”
- Set a daily budget, duration, and target audience for your ad, then tap “Next.”
- Review and accept Facebook’s non-discrimination policy, then review your ad and tap “Next.”
- Enter your email address and tap “Send code.” You will receive a six-digit code at this email address.
- Enter the six-digit code.
- Select your country or region, currency, and time zone, then tap “Next.”
- Add a payment method and tap “Next.”
- Enter your payment information and tap “Save.”
- Enter your business information and tap “Save.”
- Review your ad settings and payment method, then tap “Create ad.”
- If your ad is approved, it will appear under “MANAGE.”
Creating an ad with a Facebook account:
Here is a step by step guide.
- Open the WhatsApp Business app and tap on “Advertise on Facebook.”
- Tap on “Get started” to begin creating your ad.
- Choose a photo from your gallery or phone, a catalog item, or a status to advertise. Note that catalog items must be approved before they can be advertised, and you can advertise multiple photos and catalog items at once.
- Tap “Next” to continue.
- Tap “Log in” and enter your Facebook account information.
- Set a daily budget, duration, and target audience for your ad, then tap “Next.”
- Use your Facebook account to select a payment method.
- Review your ad and tap “Create Ad.”
- If your ad is approved, it will appear under “Manage ads.”
Final thoughts
To sum up, integrating WhatsApp into your marketing strategy can help you foster deeper connections with your audience and improve your conversion rates.
And by utilizing click-to-WhatsApp ads, you can drive traffic to your messaging platform and engage with customers in a more personalized way.
So, give it a try and see how it can elevate your business to the next level!